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    Monetising the Next Big Thing

    Over the last years Esports has moved to becoming a global phenomenon, in part driven by a number of broadcasters. Taking the sport from its online origins to a TV format, has catapulted the genre into the mainstream, earning its reputation as the world’s fastest-growing sport. The Global Esports Market size was estimated at USD 1,017.15 million in 2020 and expected to reach USD 1,078.78 million in 2021, at a CAGR 6.39% to reach USD 1,475.69 million by 2026.

    With money pouring into Esports and viewership numbers climbing, a growing range of companies and media are trying to understand the phenomenon and how they can hop aboard in order to connect with a highly desirable millennial fan base.